Branding is a type of corporate design that focuses on the visual identity of a company or product. These designers must be in tune with the marketing message a brand wants to send, as well as the target audience they wish to reach. Every aspect of branding design must align with these goals, as well as fit into the larger aesthetic of the company or organization. Consumers’ perception of a company is often driven by its branding, so graphic designers in this specialty put all their skills to work developing a visual brand that will connect with the target audience and project the right message about the company.
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